Whilst there are a plethora of theoretical ideas regarding a segmented approach to supply chain strategy, there is paucity of empirical data. This paper aims to present the results of a field-based case study in a fast moving consumer goods company (FMCGCo) that sought to identify the most relevant basis for supply chain segmentation.
Modern day market places are highly varied and cannot be serviced effectively by a single supply chain paradigm. Consequently products and services must be provided to the end consumer via tailored supply chain strategies. This article categorises consumer products and details the specific supply chain management tools and techniques required to service each. A comparison of lean and agile stra…
The latter part of the twentieth century saw the lean production paradigm positively impact many market sectors ranging from automotive through to construction. In particular there is much evidence to suggest that level scheduling combined with the elimination of muda has successfully delivered a wide range of products to those markets where cost is the primary order winning criteria. However, …