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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Ken Matsuno
Application of the means-end value hierarchy model to understanding logistics…
In the behavioural science areas of psychology and consumer behaviour, the means‐end value hierarchy model has often been applied to understand individuals’ values structures ‐ in particular, the value of a company’s product/ service offering to its customers. Applying the means‐end value hierarchy model in a logistics context, logistics customer value can be thought of as a higher…
- Edisi
- Vol. 27 No. 9/10, 1997
- ISBN/ISSN
- -
- Deskripsi Fisik
- 16 p .
- Judul Seri
- International Journal of Physical Distribution & Logistics
- No. Panggil
- ATC LO MAT a
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