Gaya APA

George, M, L. et al (2005). Fast innovation : achieving superior differentiation, speed to market, and increased profitability . New York: The Mcgraw-hill Companies.

Gaya MLA

George, Michael, L.. et al. "Fast innovation : achieving superior differentiation, speed to market, and increased profitability". New York: The Mcgraw-hill Companies, 2005. Book.