Gaya APA

Gable, M. et al (2008). An empirical analysis of the components of retailer customer loyalty programs (Vol. 36 No. 1, 2008 pp. 32-49). San Francisco, USA: Emerald Insight.

Gaya MLA

Gable, Myron. et al. "An empirical analysis of the components of retailer customer loyalty programs". Vol. 36 No. 1, 2008 pp. 32-49 San Francisco, USA: Emerald Insight, 2008. Article.