Gaya APA

Buffington, J. (2011). Comparison of mass customization and generative customization in mass markets (Vol. 111 No. 1, 2011 pp. 41-62). Sweden: Emerald Insight.

Gaya MLA

Buffington, Jack. "Comparison of mass customization and generative customization in mass markets". Vol. 111 No. 1, 2011 pp. 41-62 Sweden: Emerald Insight, 2011. Article.