Gaya APA

Wilding, R, D., Saisse, M, C. (1997). Short-term strategic management in mass customized markets (Vol. 10 Issue: 5, pp.199-207). United Kingdom: Emerald Insight.

Gaya MLA

Wilding, Richard, D.., Saisse, Manoel, C.P.. "Short-term strategic management in mass customized markets". Vol. 10 Issue: 5, pp.199-207 United Kingdom: Emerald Insight, 1997. Article.