FIC

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

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Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apple?s retail space and learning about Apple?s vision and philosophy. Using insights and data from these sources, he breaks down Apple?s customercentric model to provide an action plan with three distinct areas of focus:
? Inspire Your Internal Customer with training, support, and communications that create a ?feedback loop? for improving performance at every level
? Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, End with a fond farewell
? Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.812 Gal t

Penerbit

Wyman Street, Usa : Mcgraw Hill Education., 2012

Deskripsi Fisik

xviii, 234p. ; 24cm.

Bahasa

English

ISBN/ISSN

978-0-07-19320-9

Klasifikasi

658.812

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Creative Thinking
Costumer Satisfaction
Costumer Services

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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