Gaya APA

Nilsson, F. et al (2013). Globally standardised versus locally adapted packaging: a case study at sony ericsson Mobile communications AB (Vol. 41 No. 5, 2013 pp. 396-414). Sweden: Emerald Insight.

Gaya MLA

Nilsson, Fredrik. et al. "Globally standardised versus locally adapted packaging: a case study at sony ericsson Mobile communications AB". Vol. 41 No. 5, 2013 pp. 396-414 Sweden: Emerald Insight, 2013. Article.