Gaya APA

Rogers, D, S. et al (2004). The product development and commercialization process (Vol. 15 Issue: 1, pp.43-56). Canada: Emerald Insight.

Gaya MLA

Rogers, Dale, S.. et al. "The product development and commercialization process". Vol. 15 Issue: 1, pp.43-56 Canada: Emerald Insight, 2004. Article.