The purpose of this manuscript is to assess the impact of logistics salience on logistics capabilities and performance. Specifically, the impact of logistics salience on logistics innovativeness and logistics service differentiation is measured along with logistics innovativeness and logistics service differentiation effect on logistics performance.
Information technology is a key enabler of logistics performance. Unfortunately, most logistics information systems are implemented with forward logistics processes in mind, with little, if any, consideration for the reverse channel. Informed by task‐technology fit theory, the authors aim to explore how use of complementary information technologies to support reverse logistics processes can l…