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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Andre O. Laplume"

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Firm newness, product novelty and aesthetic failure

The purpose of this paper is to examine product failures in the consumer technology products industry to explain why some firms experience more aesthetic-related failures than others.

Edisi: Vol. 52 No. 10, 2014 pp. 1952-1967
ISBN/ISSN: -
Deskripsi Fisik: 17 p.
Judul Seri: Management Decision
No. Panggil: ATC LO SRI f

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