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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Bülent Sezen"

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The role of logistics in linking operations and marketing and influences on b…

This study explores the individual and joint effects of operations, marketing, and logistics functions on the level of business performance. The main purpose is to test whether the business performance achieved when logistics function is in complete coordination with operations andmarketing functions is superior to the performance when the functions operate in a less coordinated manner.

Edisi: Vol. 18 No. 3, 2005
ISBN/ISSN: -
Deskripsi Fisik: 9 p.
Judul Seri: Journal of Enterprise Information Management
No. Panggil: ATC LO SEZ t

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