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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Bryan J. Hudgens"

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Reverse logistics in the automobile aftermarket industry

R. Glenn Richey Jr Chad W. Autry Patricia J. Daugherty Bryan J. Hudgens

Reverse logistics is one of the toughest supply chain challenges. One approach to achieving more effective reverse logistics is to adopt a relationship‐oriented perspective. Two aspects of a relationship‐orientation ‐ trust and relationship commitment ‐ were examined by surveying senior marketing and logistics personnel from the automotive aftermarket industry. Relationship commitment w…

Edisi: Vol. 14 Issue: 1, pp.49-62
ISBN/ISSN: -
Deskripsi Fisik: 16 p .
Judul Seri: The International Journal of Logistics Management
No. Panggil: ATC LO AUT r

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