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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Cataldo Zuccaro"

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Classification and prediction in customer scoring

The purpose of this paper is to discuss and assess the structural characteristics (conceptual utility) of the most popular classification and predictive techniques employed in customer relationship management and customer scoring and to evaluate their classification and predictive precision.

Edisi: Vol. 5 No. 1, 2010 pp. 38-53
ISBN/ISSN: -
Deskripsi Fisik: 18 p.
Judul Seri: Journal of Modelling in Management
No. Panggil: ATC LO ZUC c

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