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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Cozzolino, Alessandra"

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An Exploratory Study Of Marketing, Logistics, and Ethics in Packaging Innovation

Vernuccio, Maria Cozzolino, Alessandra Michelini, Laura

Purpose – Packaging is a strategic tool that merits holistic management. Three managerial disciplines have the potential to significantly influence packaging strategy: marketing, logistics, and ethics. Despite the multidimensional nature of packaging, the academic literature tends to analyse these three dimensions separately. To address this shortcoming of a more integrated approach, the aim …

Edisi: Vol. 13 Iss 3 pp
ISBN/ISSN: 1460-1060
Deskripsi Fisik: 24 p
Judul Seri: European Journal of Innovation Management
No. Panggil: ATC LO VER a

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