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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Gautam Ghosh"

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An empirical investigation of repeat buying behavior of customers of two bran…

The purpose of this paper is to attempt to test whether price and quality have any influence on customer repeat purchase probability. Managers should know the strategic determinants of repeat purchase probability to retain customers.

Edisi: Vol. 6 No. 3, 2014 pp. 255-268
ISBN/ISSN: -
Deskripsi Fisik: 15 p.
Judul Seri: Journal of Indian Business Research
No. Panggil: ATC LO BAI a

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