Surveys the importance of logistics services attributes to small and large international shipping firms (shippers/sellers). It appears that service priorities of international shippers are consistent with the findings of previous (US domestic) carrier selection. Reliability, transit time and cost rank in the same order for small and large firms. Significant differences exist with respect to sma…
The paper first reviews the increased internationalization of corporate logistics, existing carrier selection literature, and previous shipper‐carrier comparison studies. Then the results of a study involving 305 international shipper respondents and 27 global carrier respondents are presented. Both groups were surveyed about the importance to international shippers of a wide range of logis…