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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Lages, Luis Filipe"

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The marketing strategies of port wine companies

Despite the universal recognition of port as one of the most traditional and famous fortified wines in the world, there has been little investigation into this product, in either the field of marketing or strategic management. An empirical investigation into the marketing strategies of port wine companies is presented here. Qualitative data were obtained during early 1998 through internal sourc…

Edisi: Vol. 10 Iss 2 pp. 5 - 23
ISBN/ISSN: 0954-7541
Deskripsi Fisik: 22 pages
Judul Seri: -
No. Panggil: ATC PO LAG t

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