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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="M. Radzi Zainol"

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Linking leadership studies to corporate brand management : a review

Zullina H. Shaari Amzairi Amar M. Radzi Zainol Azamudin Badri Harun

Two models of corporate brand or reputation management include “leadership and success” as a dimension that influences reactions of multiple stakeholders to organisations. Primary groups of stakeholders such as shareholders/investors, employees, and customers, often associate leadership of organisations with Chief Executive Officers (CEOs) or managing directors. This paper proposes that if…

Edisi: Vol. 6, No. 1; 2015
ISBN/ISSN: 1923-4007
Deskripsi Fisik: 13 p.
Judul Seri: International Journal of Business Administration
No. Panggil: ATC LE SHA l

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