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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="March L. To"

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Predicting the organisational adoption of B2C e-commerce: an empirical study

Using the literature on innovation research, this paper proposes to establish and empirically test a prediction model which consists of four major factors in the adoption of online retailing by organisations, namely relative advantage, competitive pressure, channel conflict and technical resource competence.

Edisi: Vol. 106 No. 8, 2006 pp. 1133-1147
ISBN/ISSN: -
Deskripsi Fisik: 18 p.
Judul Seri: Industrial Management & Data Systems
No. Panggil: ATC LO NGA p

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