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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="S. Nicholas Samuel"

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The purchasing behaviour of Shanghai buyers of processed food and beverage pr…

S. Nicholas Samuel Elton Li Heath McDonald

Examines empirically the purchasing behaviour of Shanghai buyers of processed food and beverage products. An average of only 3.66 product items are purchased on each shopping occasion. Explains the value or weight of purchases by various geographic, demographic and behavioural factors, specifically: the distance travelled to the shop (closely related to the frequency of shopping), the gender of…

Edisi: Vol. 24 Issue: 4, pp.20-28
ISBN/ISSN: -
Deskripsi Fisik: 11 p.
Judul Seri: International Journal of Retail & Distribution Management
No. Panggil: ATC LO SAM t

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