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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Srinivas Durvasula"

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Competitive Positioning in International Logistics: Identifying a System of A…

Srinivas Durvasula Steven Lysonski Subhash C. Mehta

Firms involved in international logistics must develop a system of service attributes that give them a way to be profitable and to satisfy customers’ needs at the same time. How customers trade-off these various attributes in forming satisfaction with competing international logistics providers has not been explored well in the literature. This study explores the ocean freight shipping sector…

Edisi: Vol. 20(1) 2006
ISBN/ISSN: -
Deskripsi Fisik: 16 p.
Judul Seri: Journal of Global Marketing
No. Panggil: ATC LO DUR c

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