Market-Based management : strategies for growing customer value and profitablility

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Market-Based management : strategies for growing customer value and profitablility

Roger J. Best - Nama Orang;

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

Ketersediaan

IPC Corporate University Library (Lino's Corner) LC 658.8 BES m C.1

000513

Tersedia

IPC Corporate University Library (Lino's Corner) LC 658.8 BES m C.2

000546

Tersedia

IPC Corporate University Library (Lino's Corner) LC 658.8 BES m C.3

000585

Tersedia

Informasi Detail

Judul Seri: Always Learning
No. Panggil: LC 658.8 BES m
Penerbit: Boston : Pearson., 2013
Deskripsi Fisik: 576 p., 25 cm
Bahasa: English
ISBN/ISSN: 978-0-13-284816-9
Klasifikasi: 658.8
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: Sixth Ed.
Subjek: Marketing management
Manajemen pemasaran
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Roger J. Best

Versi lain/terkait

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Customer value assessment of pharmaceutical marketing in Taiwan	Vol. 113 No. 9, 2013 pp. 1315-1333	en
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