Book

Contemporary strategy analysis

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Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th editionbuilds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach.
An improved focus on strategy implementation, including additional content.
Case material substantially enhanced including new cases form a variety of industries.
More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation.
Several of the longer chapters shortened or split into two to further improve readability.

Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

LC 658.401 GRA c

Penerbit

United Kingdom : John Wiley & Sons, Inc., 2010

Deskripsi Fisik

xv, 499 p., 33 cm

Bahasa

English

ISBN/ISSN

978-0-470-74710-0

Klasifikasi

658.4012

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Seventh Edition

Subjek

Strategy Management

Info Detail Spesifik

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Pernyataan Tanggungjawab

Robert M. Grant

Versi lain/terkait

Lampiran Berkas

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