LC

Blink : the power of thinking without thinking

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Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

LC 128.2 GLA b

Penerbit

New York : Back Bay Books., 2005

Deskripsi Fisik

287 p,17 cm ; index

Bahasa

English

ISBN/ISSN

0-316-05790-8

Klasifikasi

128.2

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Cognitive Psychology
Human Thinking
Knowledge

Info Detail Spesifik

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Pernyataan Tanggungjawab

Malcolm Gladwell

Versi lain/terkait

Lampiran Berkas

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