Book

Thinking in new boxes : a new paradigm for business creativity

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Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I’ve read in a long time.”Jennifer Fox, CEO, Fairmont Hotels & Resorts“As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive,  step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”—Peter Gelb, general manager, Metropolitan Opera

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

LC 658.40714 BRA t

Penerbit

New York : Random House., 2013

Deskripsi Fisik

xiii, 330 p., ; illus : 23,5 cm ; index

Bahasa

English

ISBN/ISSN

978-0-8129-9295-3

Klasifikasi

658.40714

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Creative ability in business
Creative Thinking
Diffusion of innovations
New Products

Info Detail Spesifik

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Pernyataan Tanggungjawab

Alan Iny

Versi lain/terkait

Lampiran Berkas

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