Exploiting information technology (IT) to generate competitive advantage at Perawang container terminal
Since Perawang Port has been declared as a container terminal in May 2012 by the Ministry of Marine Transportation. Perawang port has made some efforts among other expand container yard, replacement new stacker container crane, and implementation ICT to improve operations and customer service in terminal. In the implementing of ICT there are still have a problem in communication between the operator and terminal users (shippers, carrier).
In this case Perawang Port cannot offer a viable means of communication so that the transport (carriers) or shippers can immediately get all informations necessary to prepare the ship reservations, to follow the container and carry out operations necessary for delivery thus speeding up the whole transportation process. So if the Perawang port cannot offet IT system (new competitive advantage) to provide all the information necessary to terminal users (shipper, carrier, and etc), the Perawang port will have great difficulty to ensure customer loyalty and attract container traffic in province of Riau mainland.
This dissertation is aimed at reviewing the strategic plan of TPK Perawang to exploit IT to give solutions to the problem of communications between the operator and the terminal users and improve overall quality of services to port clients which in the end will enhance the competitiveness of the port community.
Use IT solution to improve communications between the port operator and terminal users.