From one dollar to billion dollars company : kisah transformasi di Garuda Indonesia
Tak banyak yang tahu bahwa nilai buku Garuda Indonesia pernah hanya tinggal 1 dollar AS saja. Maaf saja, utangnya sangat besar, masalahnya begitu akut, reputasinya terpuruk. Kemudian, persoalan-persoalan internal silih berganti.
Namun, Garuda Indonesia yang kita kenal sekarang adalah sebuah kisah yang membanggakan. Kini, Garuda menjadi salah satu maskapai yang diperhitungkan dunia dengan reputasi serta penghargaan bertaraf internasional.
Buku ini mengupas perjalanan program transformasi korporasi Garuda Indonesia, yang dipimpin langsung oleh sang CEO Emirsyah Satar.
Garuda Indonesia's strong commitment to further innovation is inspiring, and positions the airline well to keep pace with the rapid growth in the global airline industry and be ready to embrace even wider opportunities.
Andrew Herdman, Director General, Association of Asia Pacific Airlines (AAPA)
Garuda Indonesia has already staked their position as a major carrier in Asia, and this will surely continue, with a great opportunity for them to reach even greater heights globally in the near future.
Dr. Dinesh Keskar, Senior Vice President, Sales, The Boeing Company
We are pleased to have been part of the exciting journey embarked upon by Garuda Indonesia in 2005 with its transformation programme. We congratulate Garuda Indonesia on the outstanding progress it Tom Williams, Executive Vice President, Programmes, Airbus