Book

Business Research Methods: An Applied Orientation

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Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.

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Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

TXT MG SRE b

Penerbit

Switzerland : Springer International Publishing., 2014

Deskripsi Fisik

xxiii, 297 p

Bahasa

English

ISBN/ISSN

978-3-319-00539-3

Klasifikasi

MG

Tipe Isi

text

Tipe Media

-

Tipe Pembawa

online resource

Edisi

-

Subjek

Management
Business Research

Info Detail Spesifik

-

Pernyataan Tanggungjawab

S. Sreejesh

Versi lain/terkait

Lampiran Berkas

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