Article
Cross-cultural challenges for a global maritime enterprise
Purpose – The purpose of this paper is to present a hypothetical case study which provides an opportunity for students to conduct realistic business analysis applying subject material related to cross-cultural issues presented in the international business, international management and management courses. Design/methodology/approach – The hypothetical case study requires students to review and analyze cross-cultural issues related to the appointment of the senior executive for a foreign office of aglobal business enterprise. A hypothetical Chinese maritime enterprise and its publicly-traded subsidiary are profiled. Cross-cultural considerations come into play as the senior executive for two foreign offices must be appointed. Findings – The case reflects refinements based upon its use during the past few years. Students are provided a realistic experiential exercise. Student feedback indicates a heightened sensitivity to cross-cultural considerations that transcends their assigned textbook readings and traditional testing. Research limitations/implications – As with any classroom exercise, differences do exist with “real-world” business practice. Students do not fully appreciate the pressures and tensions experienced by business professionals with respect to recruiting, selecting, appointing and developing a senior executive for a foreign office assignment. Practical implications – The case study provides an experiential exercise for students to apply theories and concepts learned from the textbook and the instructor’s lectures. Originality/value – The case study offers a complex view of myriad cross-cultural considerations inherent in an international business firm, providing value to instructors and students as it reinforces discipline theories and concepts in a meaningful way, creating an active learning environment fostering academic excellence.
Judul | Edisi | Bahasa |
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Indonesia As a Global Maritime Axis: IPC’s contribution towards the plan | 2017 | en |