Article
“Packaging Logistics”: Promoting Sustainable Efficiency In Supply Chains
Purpose – The purpose of this paper is to examine the aspects of internal and external transformation
that take place in each company along the supply chain when a “sustainable packaging logistics”
approach is implemented. Before this can be achieved, it is necessary to identify and characterise the
principal cornerstones and stages associated with this implementation.
Design/methodology/approach – In the paper the combination of “case study” and “action
research” techniques have been chosen. It has been analysed the implementation of “sustainable
packaging logistics” in the supply chain of Mercadona (one of the largest retailers in Spain), paying
special attention to the implementation and evolution in one of its main food suppliers.
Findings – To adopt a “Sustainable Packaging Logistics” approach allows for a proactive integration of
the efficiency and sustainability in supply chains. The proposal to implement “sustainable packaging
logistics”, based on four cornerstones and three stages of evolution is particularly significant, while
contributing to improved competitiveness. This implementation constitutes an evolutionary process
which is conditioned by how each area, department or company along the supply chain interpret and
assess different packaging features over time.