Article
A Cold Chain Network For Food Exports To Developing Countries
This article examines the business relationships in the cold chain used for exporting
food to new markets in developing countries. The American Potato Trade Alliance, a
cross-network alliance that includes all levels of the value chain, is the subject of case study research
involving participant observation and fieldwork in the Philippines and Thailand. Multinational
restaurant companies manage technical challenges in target markets with tight specifications and
exclusive supply chains, while smaller firms use extensive networks to supply imported frozen
potatoes. Pricing strategies for cold chain services are closely related to quality and potentially
affect the availability of outsourced cold chain services. Opportunistic behavior by buyers could
reduce incentives for private investment in cold chain infrastructure, while long-term commitment
by chain partners would strengthen the potential for private markets to provide cold chain services
in newly developing markets.
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