Article
A Structural Equation Model Assessment of Logistics Strategy
Purpose – The purpose of this paper is to assess relevance of the three dimensions (process strategy,
market strategy, and information strategy) of the Bowersox and Daugherty typology to logistics
strategy and organizational competitive outcomes.
Design/methodology/approach – Empirical data gathered from US logistics managers were
analyzed using second-order factor analysis to examine the Bowersox/Daugherty typology’s relevance
to logistics strategy and organizational competitive responsiveness.
Findings – The findings identify overall logistics strategy and its effect on logistics coordination
effectiveness, customer service effectiveness and organizational competitive responsiveness.
Implications for teachers and practitioners of logistics and supply chain management are discussed.
Practical implications – The paper’s findings expand the understanding of logistics strategy’s role
in organizational competitive responsiveness. In addition, the findings of this paper provide a
foundation for future research into comparative studies of business logistics management and supply
chain management.
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