Article
An Empirical Study Comparing Guatemalan and United States Logistics Strategies
Purpose – This manuscript aims to empirically examine logistics strategy in Guatemalan firms and
compare the findings to recent research into logistics strategy research of USA firms.
Design/methodology/approach – Data on logistics strategies and logistics outcomes were
gathered from Guatemalan logistics managers and then compared with empirical data gathered from
US logistics managers.
Findings – While the fundamentals of logistics strategy in Guatemala were similar to those of USA
firms, it was found that Guatemalan logistics managers place somewhat less importance on process
strategy but greater importance on market strategy and information strategy to achieve logistics
coordination effectiveness, customer service commitment, and organization competitive
responsiveness. Possible reasons for these differences include culture and size of the economy.
Practical implications – The results suggest that logistics strategies in different countries may be
affected by differences in culture, the size of an economy, and possibly other considerations.
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