Article

Integrating Logistics and Information Technology Strategies For Sustainable Competitive Advantage

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Purpose – To investigate the integration process of retailer’s information technology strategy within
logistics strategy and to find out those aspects of the retailer’s distribution and operational
performance that are mostly influenced via that integration.
Design/methodology/approach – A qualitative case study methodology is used where the
managers of the major domestic and multinational firms operating in the Greek food multiple retail
market are interviewed. The integration process of the information technology and logistics strategies
of these retail firms is linked to their relevant distribution and operational functions. Secondary data
for the Greek food multiple retail sector are also employed.
Findings – The findings show that logistics and information technology strategies are developed
and implemented in a parallel way by both local and multinational food multiple retailers in Greece. A
financial ratio analysis carried out for these firms, suggests that multinational firms possess greater
operational efficiency at both secondary and in-store distribution operations compared to domestic
firms, something that is largely attributed to their integration of logistics and information technology
operations. Multinational firms’ superior operational efficiency is also resulting in a higher
profitability performance.
Originality/value – The paper proposes that a successful integration process between the logistics
and the information technology functions seems to confer a competitive advantage upon retailers’
distribution operations. The paper will assist retail managers and researchers responsible for the
development of logistics and information technology strategies to understand that fully absorbed
information technology and logistics strategies and operations will be rewarded with superior
pecuniary and operational efficiency benefits.

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Ketersediaan

Informasi Detail

Judul Seri

Journal of Enterprise Information Management

No. Panggil

ATC LO BOU i

Penerbit

United Kingdom : Emerald Insight., 2006

Deskripsi Fisik

16 p

Bahasa

English

ISBN/ISSN

1741-0398

Klasifikasi

LO

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Vol. 19 Iss 4 pp

Subjek

Distribution Management
Logistics
Information Systems

Info Detail Spesifik

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Pernyataan Tanggungjawab

Bourlakis, Michael

Versi lain/terkait

Lampiran Berkas

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