Article
A Framework For Reverse Logistics: The Case Of Post-Consumer Carpet in The US
Purpose – The purpose of this paper is to apply the goals and processes of reverse logistics related to
disposal and renewal to an industry example, in this case, the tufted carpet manufacturing industry.
With an industry-wide coalition, the Carpet America Recovery Effort (CARE), the carpet industry offers
lessons for other industries on how to create new products from waste, how to develop systems to
process this waste, how to encourage the development of infrastructure for reprocessing and how to
remove barriers to recovery. A major part of the US floor covering cluster is headquartered around
Dalton, Georgia. The industry has formed a coalition to divert manufactured carpet from landfills and
find other uses for used carpet. This industry-wide coalition, known as the Carpet America Recovery
Effort, offers many lessons for other industries on creating new products from waste, developing
systems to process this waste, encouraging the development of infrastructure for reprocessing and
removing barriers to recovery.
Design/methodology/approach – Academics have proposed several frameworks for examining
reverse logistics. In this study, the framework developed by de Brito and Dekker (2004) is utilized
because it focuses on essential forces in reverse logistics, asking four simple questions: Why? What?
How? and Who? To this list, is added a question: Where? This modified framework is applied to the
carpet manufacturing industry, focusing on post-consumer carpet.
Findings – The carpet industry is becoming a model for developing renewal supply chains that
take waste products and create new ones. Although disposal remains the largest part of the
end-of-use supply chain for carpet, this is changing, though not rapidly enough to suit the
industry.