Article

Exploring and learning from the future- five steps for avoiding strategic surprises

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Why do organizations get blindsided by market transformations that could have been anticipated? After all, scenario planning has been a widely used strategic management tool for decades and most managers are familiar with the process of considering how they would operate in alternative futures. The reason most organizations get surprised by game-changing events, in my experience, is not that their planning methods are bad. The problem is that many firms undertake strategic planning processes like scenario development without seeing them as a unique opportunity for learning about and exploring the future. In some cases this is because management lacks sufficient appreciation for the uncertainty and ambiguity their organizations face. More often, however, management is fully aware of the uncertainty of their situation but is seemingly powerless to prepare to adapt to new business realities, especially unpleasant ones

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

ATC MR RAN e

Penerbit

London : Elsevier., 2009

Deskripsi Fisik

7 p.

Bahasa

English

ISBN/ISSN

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Klasifikasi

MR

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

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Subjek

strategic

Info Detail Spesifik

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Pernyataan Tanggungjawab

Doug Randall

Versi lain/terkait

Lampiran Berkas

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