Article

Examining how marginalized stakeholders successfully redress their issues : a social networks approach

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Can marginalized stakeholders whose issues with the firm are unaddressed because of their resource and legitimacy constraints (low salience) increase their salience by capitalizing on certain inherent properties of their stakeholder environment? The purpose of this paper is to examine this question using a real life case of the Coca-Cola controversy in Kerala, India, where a group of local aboriginals succeeded against all odds in shutting down a Coca-Cola plant which was allegedly polluting their water resources. The analysis of the longitudinal data collected in this case supported the hypotheses that the ability of marginalized stakeholders to increase their salience by influencing other stakeholders depends both on the attributes of other stakeholders (favorable, unfavorable and indifferent), and the triadic relationships among them. The triadic relationships among stakeholders show a tendency toward balance, and become particularly relevant when the marginalized stakeholder’s issues are perceived to have low legitimacy due to their normative nature (which makes them difficult to be translated into economic terms). The findings offer important insights to both marginalized stakeholders and firms, on proactively managing their stakeholder environments.

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Ketersediaan

Informasi Detail

Judul Seri

Annals in Social Responsibility

No. Panggil

ATC LE SHI e

Penerbit

USA : Emerald Insight., 2015

Deskripsi Fisik

25 p.

Bahasa

English

ISBN/ISSN

-

Klasifikasi

LE

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Vol. 1 No. 1, 2015

Subjek

Sustainability
Ethics

Info Detail Spesifik

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Pernyataan Tanggungjawab

Sridevi Shivarajan

Versi lain/terkait

Lampiran Berkas

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