Disentangling customer orientation – executiveperspective

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Article

Disentangling customer orientation – executiveperspective

Elina Narvanen - Nama Orang; Kari Neilimo - Nama Orang; Hannu Kuusela - Nama Orang; Hannu Saarijarvi - Nama Orang;

Despite the fact that customer orientation is increasingly used as a strategic guideline to ensure companies’ long-term success, it is too often left at conceptual level without any managerial or executive translation. To address this practical gap, the purpose of the paper is to build an executive perspective on customer orientation through the mechanism of customer value dimensions.

Ketersediaan

IPC Corporate University Library ATC MG SAA d C.1

ATC1600720

Tersedia

Informasi Detail

Judul Seri: Business Process Management Journal
No. Panggil: ATC MG SAA d
Penerbit: Finlandia : Emerald Insight., 2014
Deskripsi Fisik: 17 p.
Bahasa: English
ISBN/ISSN: 1463-7154
Klasifikasi: MG
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 20 No. 5, 2014 pp. 663-677
Subjek: Customer orientation
Customer value
Strategic decision-making
Executive level
Value dimensions
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Hannu Saarijarvi

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