Article

Marketing communications for seaports: a matter of survival and growth

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Perhaps the most critical issue facing seaports is their survival and growth in today’s highly competitive environment. Seaports are facing challenging times as the once monopolistic position of having captive markets diminishes. This situation is being replaced by growing sections of the hinterland now being considered by competing seaports as being contestable. In effect, for many business opportunities, captive and contestable hinterland regions are blurring resulting in attracting and retaining trade throughput becoming a major key to seaport survival and growth. One strategic tool that seaport management can utilize to both attract new customers and retain current customers is the use of marketing communications.

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Ketersediaan

Informasi Detail

Judul Seri

Maritime Policy & Management: The flagship journal of international shipping and port research

No. Panggil

ATC MG CAH m

Penerbit

United Kingdom : Routledge., 2007

Deskripsi Fisik

20 p.

Bahasa

English

ISBN/ISSN

-

Klasifikasi

MG

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

VOL. 34, NO. 2, 151–168

Subjek

Seaports
Marketing communications

Info Detail Spesifik

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Pernyataan Tanggungjawab

Stephen Cahoon

Versi lain/terkait

Lampiran Berkas

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