Article
Wilh. Wilhelmsen shipping company : moving from CSR tradition to CSR leadership
The purpose of this case study is to explore the depth of integration of Corporate Social Responsibility (CSR), defined as the triple bottom line (3BL), throughout the Wilh. Wilhelmsen (WW) Shipping Company. The endeavor is to understand how the company defines CSR, the developmental experiences of the leaders toward CSR and to identify strategies, policies and practices implemented to support CSR.