Article

Microcomputers versus mainframes: use among logistics and marketing professionals

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The utilization of new technology is an integral part of the competitive process and a primary means by which logistics improves operating efficiency and maintains competitive advantage. Such an example of technology utilization is the use of computers by managers in logistics. To examine this technology utilization, it is appropriate to compare the logistics computer adoption process to a related business area. Specifically, how two groups of business professionals – logistics managers and marketing managers – utilize computers.

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Ketersediaan

Informasi Detail

Judul Seri

International Journal of Physical Distribution & Logistics Management

No. Panggil

ATC LO GAN m

Penerbit

Canada : Emerald., 2000

Deskripsi Fisik

15 p.

Bahasa

English

ISBN/ISSN

-

Klasifikasi

LO

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Vol. 25 No. 4, 1995

Subjek

Logistics
marketing professionals

Info Detail Spesifik

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Pernyataan Tanggungjawab

Nimish Gandhi

Versi lain/terkait

Lampiran Berkas

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