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Modelling choice in logistics: a managerial guide and application

Much of the research conducted in logistics/SCM has focused on satisfaction/retention of customers. This has left a critical gap for managers: before customers can be satisfied and ultimately retained, a purchase choice of logistics services has to occur. To date, very little research has addressed how logistics customers make purchase choice decisions about logistics services. The purpose of this paper,using logisticsresearchmethods,istointroduce adaptive choice modelling (ACM) to address this gap and put for tharese archmethod that is useful for academic researchers and logistics/SCM managers.

Ketersediaan
#
IPC Corporate University Library ATC LO GAR m C.1
ATC1600856
Tersedia
Informasi Detail
Judul Seri
International Journal of Physical Distribution & Logistics Management
No. Panggil
ATC LO GAR m
Penerbit
USA : Emerald.,
Deskripsi Fisik
26 p.
Bahasa
English
ISBN/ISSN
-
Klasifikasi
LO
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
online resource
Edisi
Vol. 42 No. 2, 2012
Subjek
Supply Chain Management
Distribution Management
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait
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