Article
Attractiveness in supply chains: a process and matureness perspective
Companies engage in several business relationships ranging from arm’s length to close relationships based on trust and commitment. Several companies have recognized that their supply chain capabilities give them a competitive edge for delivering what customers want. However, often customers are not a homogeneous group requiring the same physical products and services. From a manufacturer’s perspective, this demands that the issue of customer and supplier attractiveness should be considered. How can a company work with a differentiated approach: to be more attractive to selected customers or to suppliers? The purpose of this paper is to address this issue by proposing a process and maturity model for customer attractiveness in supply chains.
Judul | Edisi | Bahasa |
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Logistics Versus Supply Chain Management: An International Survey | Vol. 7, No. 1 | en |