Analysis of consumer characteristics which influence the determinants of buying decisions by the logistic regression model

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Article

Analysis of consumer characteristics which influence the determinants of buying decisions by the logistic regression model

Rauf Nisel - Nama Orang;

The aim is to discover the significance of the motives that
lead to differences in consumers' decision making and
also to identify the characteristics of consumers which
influence the types of motive that enable them to buy.
Results of the research show that availability and quality'' of the products are perceived by consumers as significant motives for their buying decisions in conjunction with buyer characteristics.

Ketersediaan

IPC Corporate University Library ATC LO NIS a C.1

ATC16008903

Tersedia

Informasi Detail

Judul Seri: Logistics Information Management
No. Panggil: ATC LO NIS a
Penerbit: Turkey : Emerald., 2001
Deskripsi Fisik: 8 p.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Volume 14 . Number 3 . 2001
Subjek: Decision Making
Logistics
Consumer behaviour
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Rauf Nisel

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