Article

The effect of market orientation on relationship commitment and relationship effectiveness of port logistics firms

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The aim of this research is to suggest methods for managing the relationships between firms through verifying the relationship between the market orientation, relationship commitment, and relationship effectiveness of port logistics firms. The population is port logistics firms, the sample frame is the membership list of the Busan Port Authority, and the sample is 182 which were extracted by random sampling. The methodology is as follows: Cronbach’s alpha, an exploratory factor analysis, a confirmatory factor analysis, a correlation analysis, and a structural equation model analysis. The implications of the results are as follows. First, intelligence dissemination and responsiveness have a positive influence on relationship commitment Second, coordination, capability, and exchange have a positive influence on relationship commitment. Third, relationship commitment has a positive influence on sales effectiveness and development effectiveness. These results can be inferred as follows. They can achieve internal organizational performance and systematic performance which are in accordance with the acquisition of internal and external relationships on which market orientation has an influence.

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Ketersediaan

Informasi Detail

Judul Seri

The Asian Journal of Shipping and Logistics

No. Panggil

ATC LO SUN t

Penerbit

United Kingdom : Elsevier., 2010

Deskripsi Fisik

30 p.

Bahasa

English

ISBN/ISSN

-

Klasifikasi

LO

Tipe Isi

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Tipe Media

-

Tipe Pembawa

online resource

Edisi

Volume 28 Number 1 April 2012 pp. 105-134

Subjek

Commitment
Market orientation
Port Logistics Firms

Info Detail Spesifik

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Pernyataan Tanggungjawab

Hee-Sung BAE

Versi lain/terkait

Lampiran Berkas

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