Article

Private label brand image- its relationship with store image and national brand

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The purpose of empirical study is to focus on the relationship between perceived private label brand (PLB) image, and perceived store image (SI) and feeling associated with the presence of
national brand (NB).

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

ATC LO VAH p

Penerbit

USA : © Emerald Group Publishing Limited., 2006

Deskripsi Fisik

23 p.

Bahasa

English

ISBN/ISSN

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Klasifikasi

LO

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

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Subjek

Brand image, Brands, Department stores

Info Detail Spesifik

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Pernyataan Tanggungjawab

Archna Vahie

Versi lain/terkait

Lampiran Berkas

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