Article

Product distribution and service support strategy linkages: An empirical validation

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Introduction The last few decades have seen a growing trend toward aggressive global competition, increased marketplace demands, and accelerated technological changes. These developments are forcing organizations to take a closer look at their marketing channel strategy including addressing the issue of how to distribute their products and offer associated after-sale service support. Many value-conscious consumers are demanding that a company’s products offer more value than its competitor’s products not only in its design and manufacturing, but also in product delivery and support (Sherman, 1992). Increasingly, distribution and service support options available for a product are key determinants in consumers’ product purchase decision (Corey et al., 1989; Lele and Sheth, 1987).

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Ketersediaan

Informasi Detail

Judul Seri

International Journal of Physical Distribution & Logistics Management

No. Panggil

ATC LO LOO p

Penerbit

USA : Emerald., 1998

Deskripsi Fisik

21 p .

Bahasa

English

ISBN/ISSN

-

Klasifikasi

LO

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Vol. 28 No. 2, 1998

Subjek

Strategy
distribution
Support

Info Detail Spesifik

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Pernyataan Tanggungjawab

Arvinder P.S. Loomba

Versi lain/terkait

Lampiran Berkas

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