Article

A conceptual framework for assessing strategic packaging decisions

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Over the past decade, increased logistics costs, improved packaging technology, and enhanced environmental regulations have caused logistics managers to reevaluate their packaging decisions. The impact of packaging decisions on logistics costs illustrates the need for strategic thinking in the assessment of packaging options. In addition, the combination of more demanding technological and environmental requirements by customers and governmental legislation suggests that packaging decisions must be viewed strategically within the logistics planning process. This paper examines the relationship between strategic packaging elements and the competitive edges on which firms can compete in the marketplace. The effects of packaging associated costs, advances in packaging technology, and the environmental movement are explored to highlight their strategic impact. Finally, a conceptual framework for assessing strategic packaging decisions in relation to a firm's competitive edges is presented.

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Ketersediaan

Informasi Detail

Judul Seri

The International Journal of Logistics Management

No. Panggil

ATC LO LOC a

Penerbit

United Kingdom : Emerald Insight., 1995

Deskripsi Fisik

12 p.

Bahasa

English

ISBN/ISSN

-

Klasifikasi

LO

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Vol. 6 Iss 1 pp. 51 - 60

Subjek

Packaging
Strategic Planning

Info Detail Spesifik

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Pernyataan Tanggungjawab

Archie Lockamy III

Versi lain/terkait

Lampiran Berkas

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