Article
Logistics in Europe - the vision and the reality
Since the creation of the Single Market on 1 January 1993 there has been much discussion about the future of Europe and the significance of issues such as monetary union, federalism and continued moves to harmonization. But what has been the impact on business? To what extent has business restructured its manufacturing and logistics operations to meet the specific needs of the one European market? And what has been the impact of the new opportunities in Eastern Europe? Reports on the results of a survey of 300 multinational companies in Europe. The findings answer these key questions and also reveal major differences in the way in which North American, European and Far Eastern‐based companies view and operate in Europe.